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8 Email Marketing Mistakes That Could Cause You to Lose Business
Watch Out: Dangerous Email Walk away from the light! Don’t make mistakes that could kill your business. Okay, okay, maybe that’s a bit too dramatic. But really, far too many people are making email...
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Email Newsletters: 15 Things Not To Do
Email Newsletters: What Not To Do Your email newsletter is a consistent, vital email contact point with your core audience. It’s a brand update and newspaper, a relationship builder and new business...
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Mobile Email From Name and Subject Line Displays [INFOGRAPHIC]
Default character lengths of email From Name and Subject Line displays in popular smartphone and tablet devices With the rise in popularity of mobile devices, email marketers must adapt their message...
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How To Make Your Emails Look Great on Retina Displays
The top image is our logo viewed on a retina display before making it retina-friendly. The bottom image is how it now appears on retina displays. The Retina display has caused a mini-revolution among...
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Know Your Audience: 8 Questions You Need To Ask
In order to provide the most relevant marketing content, you have to understand your audience. Their likes, dislikes, pain points and challenges. Anticipating who will be reading your message is key...
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The Nudge Effect in Email — And How to Use It
A Powerful Brand Beachhead Email brings brands into our sanctum sanctorum, our inbox. Marketing emails sit in our inboxes along with notes from girlfriends, sports events, company reminders, bank...
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A Look Back at 2013
2013: Stats, Facts and Events What a year it was. Another strong year for email and social media, a watershed year for mobile, a huge year for online shopping, branded video and little yellow creatures...
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Email’s Role in Lead Generation and Lead Scoring
Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at...
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9 B2B Email Content Strategies
Email marketing best practices are consistent for most any type of email communication, but those of us that do business-to-business (B2B) email marketing know that we have to take a somewhat different...
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Subject Lines that Get Results: 10 ½ Tips
Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar...
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